“Branding of cannabis will be more important than ever. Up till now providers and growers have relied on logos and packaging, which are only the beginning in this category."
Looks matter to those shopping for sativas, indicas and hybrids: about 88% of them want to look out for cannabis brands with strong positioning and design that comes across as 'successful' and 'professional'.
This was one of a variety of findings from a recent survey conducted by Brand Keys, a research consultancy for brand engagement and customer loyalty.
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Bennett D. Bennett ~ TheDrum.com ~
