Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand.
Players in the cannabis sector from growers and retail dispensaries to tech delivery mechanisms are starting to look less like fringe players and more like consumer brands.
In recent months, many have recruited marketing VPs with traditional consumer brand experience, hired their first PR firms, or launched branding pushes.
To target recreational users, Grown Rogue on Friday debuted a website and branding that aims to market their marijuana flower, oils, and concentrates as easy, consumer-friendly product choices.
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Chris Daniels ~ PRWeek.com ~
