The annual convention, called MJBizCon for short, is now in its fourth year in Las Vegas and sixth overall, and expects about 18,000 attendees this year, up from the 10,881 who attended last year.
To some, the marijuana industry still evokes images of grungy dreadlocks, Rastafarian symbols and shady underground markets.
But as more states look to legalize either medical or recreational marijuana, many in the industry are looking to replace those stereotypes with a more clean-cut look in what has been a constant battle for legitimacy.
And for the nascent industry, the Marijuana Business Conference and Expo, which kicked off its three-day convention Wednesday at the Las Vegas Convention Center, brings just that sort of opportunity.
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Colton Lochhead ~ Las Vegas Review-Journal ~
