The youngest son of reggae star Bob Marley as well as wealthy legal pot sellers from Colorado have taken control of High Times magazine, the storied counterculture media brand known around the world.

A consortium of entertainment and cannabis veterans, including musician Damian Marley and pioneers from Colorado pot shop chain Denver Relief, acquired a controlling interest in High Times, at a valuation of $70 million, High Times’ new chief executive told The Chronicle Wednesday.

The deal includes websites, book publishing and the influential Cannabis Cup trade shows and competitions.

The magazine is holding its Northern California event in Santa Rosa this weekend, including seminars and a cannabis cook-off.

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Ed Murrieta ~ SFChronicle.com ~