As legal marijuana markets continue to expand in the United States, some experts are arguing that growers have both the need and the opportunity to make their operations, well, greener.

A new report, published by data analysis firm New Frontier, highlights the huge energy footprint of marijuana cultivation and outlines strategies to make production more energy efficient — a transition that the authors claim is not only good for the environment, but good for business, too.

“We wanted to focus on this issue of energy use in the marijuana industry because we think it is one that is going to have very significant long-term implications,” said the new report’s lead author John Kagia, director of industry analytics for the firm, which specializes in data and analytics for the cannabis industry.

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Chelsea Harvey ~ Washington Post ~