Sweetflag brings an element of fun to the genre—ceramic apple pipe, anyone?—and some unexpected surprises like miniature zen gardens and a stash tin with a magnifying glass you can use to spark a flame if you’ve lost your lighter. (Happens to everyone.)

BROWSE THE SHELVES of your neighborhood head shop and you’ll notice a few themes. Deadhead stuff. 420 aliens. Rasta. It all looks like something you’d see perched on a milk crate in a frat house. The dude vibes are strong.

Granted, smoking accessories have gone upscale as marijuana moves ever further into the mainstream. Some are so highly designed they don’t even look like smoking accessories.

But Luren Jenison still saw a problem. “We noticed a lack of female-driven retail experiences for smoking accessories,” she says.

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Blanca Myers ~ Wired.com ~