Respondents said media has the potential to change how cannabis is perceived in the world at large, with many admitting that the occasional nonstereotypical depiction has made them more comfortable talking about their habits and experiences.
A new survey suggests it’s high time for television companies to rethink the stoner stereotype. New York strategic research agency Miner & Co. Studio released a report Wednesday, “TV and the New Cannabis Consumer,” that calls on Hollywood to help change perceptions of marijuana users.
Of 800 surveyed cannabis consumers in states with legalization, 77 percent make more than $75,000 a year and 86 percent are employed full-time. They identify as professional, active, passionate and relaxed.
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Lindsay Weinberg ~ HollywoodReporter.com ~
