Country music icon Willie Nelson, long an advocate of marijuana legalization, is putting his money where his mouth (and joint) is by launching Willie’s Reserve, a new marijuana brand to be introduced in Washington and Colorado over the next few months.
The writer of such classics as “Crazy,” “Always On My Mind” and “Roll Me Up and Smoke Me When I Die” is following the lead of rappers including Wiz Khalifa, Snoop Dogg and Freddie Gibbs, all of whom have entered the weed game with personalized strains.
Nelson, however, is taking the idea further; his brand won’t be restricted to a particular varietal. Rather, the Reserve brand will offer a number of different strains.
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Randall Roberts ~ Los Angeles Times ~
