Wiz Khalifa is setting his sights high: The rapper is entering the big weed business.

The outspoken marijuana legalization advocate is partnering with the Colorado-based company RiverRock Cannabis to create and manufacture his own line of regulated marijuana strains, products and concentrates.

"These products have taken years to perfect," said the rapper, 27, who will curate an array of products, including the "Khalifa Kush" flower and concentrates.

"I'm really excited to finally share them with the public and to work with RiverRock to raise awareness and end cannabis prohibition nationwide."

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Jeff Nelson ~ People Magazine ~