There's a long and not-very-proud tradition of anti-drug advertising that gets ridiculed for missing the mark with young audiences.
Australia's New South Wales government just added a classic new entry to that hall of shame with #StonerSloth, a campaign designed to shame teens who get high—but who are finding the ads hilariously delightful instead.
In three short videos, marijuana has turned teens into giant sloths—and the metaphor is made literal, as the kids are actually depicted as giant hairy beasts with long, curved claws.
Socially, they're utterly useless.
All they can do is moan, since they're so high. And they can't take tests at school, make small talk at parties, or—most comically, if unintentionally so—even pass the salt at dinner.
"You're worse on weed," claims the tagline.
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Tim Nudd ~ AdWeek.com ~
